Over 70% of Brazilian households are ready for digital TV, but just over half are actually getting the DTT signal.
The report also revealed that nearly seven million homes have a TV but no equipment for receiving the digital broadcasts, while 2.8% of the total households (nearly 2.5 million) have no TV set at all.
While during 2017 Brazil’s largest cities completed the analogue switch-off, including the capital Brasilia, Sao Paulo and part of Rio de Janeiro, 2018 will see the digital switchover speeding up towards the final switch-off deadline in December.
The IBGE data also revealed that almost 70% of the TV homes have a flat-screen set, while out of the 102 million sets in the country, 36.6% still have cathode ray tube.