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Vivendi-owned Dailymotion has named David Rios head of Latin American and US Hispanic content partnerships.

dailymotion latam 21 feb 2018In this role, the former Red Bull TV and Sony TV executive will spearhead Dailymotion’s ongoing strategic efforts to expand its catalogue of Spanish-language content from premium brands and publishers.

Rios is a senior LATAM TV and digital media executive with more than 15 years of experience working with TV and over-the-top (OTT) networks. Most recently, he served as head of programme and platform promotion and global communications at Red Bull TV.

“In addition to steadily growing in spending power and influence, US Hispanics and LATAM audiences are incredibly discerning when it comes to their mobile and digital behaviours,” said Shana Eddy-Grouf, Dailymotion’s US head of content. “As Dailymotion continues to build best-in-class streaming video and OTT viewing experiences for all audiences, we’re excited to tap into David’s rich insights into this media market to further strengthen our offering.”

“The arc of my career has focused on identifying ways to help publishers connect with the unique attributes of US Hispanics and LATAM audiences,” Rios said. “I look forward to joining Dailymotion on their mission to build a new paradigm for online video.”