Aiming to harmonise user experiences across different set-top boxes (STBs) for its TV Interactiv IPTV service, Telekom Romania has deployed the Zenterio operating system across its entire estate of STBs.
With its OS software, Zenterio says that Telekom Romania can offer the latest advanced services to its customers in the quickest manner possible and at a lower cost compared with other operating systems on the market. It adds that Telekom Romania end users can now enjoy a 'seamless' user experience and rich feature set, including live TV, video-on-demand (VOD), network PVR, time-shift TV, USB PVR, and fast channel change, customised for the local market.All of Telekom Romania's STBs, including ones launched in 2014 and new models, share the same feature set, making, said the OS supplier, the introduction of the new STBs seamless for end users as well as for Telekom Romania's marketing, product, operational and customer care teams.
"Zenterio OS has been successfully powering our IPTV STBs for the last several years. Recently, we wanted to introduce a new STB hardware vendor and model to optimise hardware sourcing and leverage the harmonisation strategy in Deutsche Telekom Group," remarked Telekom Romania marketing director Roxana Baias. "Zenterio OS made the introduction of new set-top boxes efficient and smooth, without any requirement for software integration. As the expense of the porting was a fraction of a full end-to-end integration project, Zenterio's solution resulted in an efficient way of using resources for Telekom Romania."
The deployment also enables Telekom Romania to use the same STB models as its parent company, Deutsche Telekom Group, for whom Zenteiro is a supplier. "Taking advantage of the investments at the group level not only saves money, but also provides access to value generating technologies that will keep Telekom Romania's offering ahead of the market," added Zenterio CEO Jörgen Nilsson. "Through the flexibility of Zenterio's platform, Telekom Romania can integrate and launch new services on multiple boxes, from different hardware vendors, in an efficient and unified way. The harmonised software allows Telekom Romania to add enhanced features easily as the market evolves, ensuring that its subscribers always have access to the most compelling content and the best user experience."
