Netflix secures first MENA platform partnership with OSN | VOD | News | Rapid TV News
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OSN NETFLIX 19 February 2018Pay-TV operator OSN has become Netflix’s first distribution partner in the Middle East and North Africa (MENA).

At the end of the second quarter, the leading regional pay-TV providers’ customers will be able to stream Netflix content on-demand via a yet to be launched integrated set-top box (STB), and can pay for their Netflix subscription via one consolidated OSN bill.

“The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn, and through this groundbreaking partnership with Netflix, we are demonstrating our customer-centric focus on delivering convenience and flexibility for all,” said Martin Stewart, CEO, OSN.

The partnership will enable OSN subscribers to view Netflix content such as Bright, starring Will Smith and Joel Edgerton, and original series Stranger Things, Black Mirror, Star Trek, Mindhunter, The Crown, Altered Carbon, and Marvel’s Defenders’ series: Daredevil, Jessica Jones, Luke Cage and Iron Fist. Netflix’s first Arabic original – the stand-up comedy show from Adel Karam, Live from Beirut – is also due to launch soon, a statement said.

Maria Ferreras, VP business development for EMEA at Netflix, said: “With this regional partnership and thanks to hundreds of Netflix’s original titles slated for 2018, OSN’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”

The Netflix content will be available alongside OSN’s wide library, which as well as Arabic, South Asian and Filipino content, includes titles from major international studios such as Disney, HBO, NBC Universal, Fox and Sony.

For the Dubai-based pay-TV platform the partnership brings added premium content, while for the US subscription video-on-demand (SVOD) provider, OSN brings with it regional branding, a widespread subscriber base and an established billing mechanism – in a region where credit card penetration is low.