SPI seals India distribution deal with Sony LIV | Deals | News | Rapid TV News
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Sony Pictures Networks (SPN) India is adding seven channels from SPI to its digital platform Sony LIV at the end of the month.

SonyLIV logo 16 Feb 2018The distribution deal includes international movie channel Filmbox Art House, 24-hour martial arts channel Fightbox, and sports and lifestyle channel Fast&Funbox. In addition, Docubox will present documentary films; clothing design and trends are the focus of Fashionbox; independent international music videos are showcased on 360TuneBox; and millennials will be catered for gaming and eSports channel Gametoon.

"As SPI is committed to expanding its distribution footprint in Asia we are excited to deliver top quality television programming to viewers in India thanks to the recent launch of our worldwide channels on SonyLIV. Users can now enjoy content across genres on seven different channels, across genres on seven different channels," said Murat Muratoglu, SPI's head of distribution for MENA, Turkey, APAC, Russia, CIS, Baltics, Bulgaria and Ex-Yugo.

Uday Sodhi, EVP and head, digital business, SPN India, said: "We are proud to announce our strategic partnership with SPI International. With this association, we bring to our audiences' content from seven additional international channels across different genres. This will add up to our existing bouquet of channels like Sony SET HD, Sony MAX HD, Sony SAB HD, Sony BBC Earth, Sony MIX and more.

"We continue to live to our core brand message of 'We LIV to Entertain' by bringing the best of content from across the world. SonyLIV premium users can now enjoy non-stop entertainment around sports, fashion, lifestyle, interactive gaming, music, movies and more."

SonyLIV content is available to stream online, on Android and iOS mobile devices, on web and m-web.