Avalon, Vertical seek US partners for Snapchat hit | Social TV | News | Rapid TV News
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Following their show’s successful launch on Snapchat, UK production house Avalon and mobile-first content studio Vertical Networks are taking their hit unscripted comedy format Ghost Hunt to US networks.

Avalon ghosting 14Feb2018The programme looks at the modern dating phenomenon of ghosting and in each episode, comedian Matteo Lane helps someone track down a past romantic partner who ‘ghosted’ them, ultimately bringing the two parties together for closure. Ghost Hunt is the first co-production partnership between Vertical Networks (creators of Brother, an original Publisher Story on Snapchat Discover) and USA and UK production house Avalon (Last Week Tonight with John Oliver, Catastrophe, Workaholics). The original series was produced by Chloe Pisello at Avalon and Matt Harper at Vertical Networks.

Produced exclusively for Snapchat’s Discover page, debuted November 2017, Ghost Hunt’s premiere attracted 5.35 million unique viewers and subsequent episodes retained its audience of over five million unique viewers per episode, making it one of Snapchat’s top performing Shows at the time of air. The aim now for Avalon, working with co-production partner Vertical Networks, is to take the format to linear networks in the US as a long-form unscripted format. 

“Ghost Hunt has proved to be incredibly popular with a young demographic and is the perfect format for linear networks looking to cater to that hard-to-reach audience,” commented Avalon USA CEO David Martin. “With the show exploring the highly topical phenomenon of online dating - in all its dramatic, funny and entertaining guises - it has the potential to appeal to mass audiences.

Added Vertical Networks CEO Tom Wright: “We have seen huge audiences for Ghost Hunt on Snap and fans are asking if we can create a longer version of the show for television. Watch this space”.