SuperAwesome signs up YouTubers for SafeFam initiative | Security | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
More than 30 YouTubers and five agencies have joined SuperAwesome’s SafeFam initiative designed for young users and their parents to better understand and navigate the digital safety and privacy requirements of the under-13 audience on the platform.

safefam 14 feb 2018The programme creates a set of standards and best practices for YouTubers who are engaged with creating content viewed by a younger audience. This programme has been designed to empower content creators, and in many cases their parents as well, to better understand the digital safety and privacy requirements of the U-13 audience.

SafeFam comprises three elements: training on what it means to be brand-safe, kid-safe and the repercussions of not adhering to these principles; content reviews for brand safety and appropriateness, as well as kid safety, employment laws and parental control; and access to SafeFam Support to help with any additional questions and updates for additional guidelines and best practices as they emerge.

If the content creators are under 16, SafeFam also educates their parents on best practices, such as filming time guidelines (maximum session time, no night-time recording, etc). SafeFam says that its aim is as much about protecting the influencers themselves as it is about setting a standard for the content they produce for their young audiences.

Creators who have already signed up for SafeFam’s content certification include DenisDaily and the rest of The Pals, SuperHeroKids, Gabe and Garrett, Grace’s World, Annie Rose, Hope Marie, The Daya Daily, The Fizz Family, The Crafty Girls, Millie and Chloe, Daniela Golubeva, BananaJamana.

“At SuperAwesome, we are wholly committed to building kid-tech that supports the growth of the digital media ecosystem for children,” said Dylan Collins, CEO at SuperAwesome. “YouTube is a large player in that ecosystem so it is important that we create tools for the influencers of all ages, young influencers’ parents and brands who wish to engage with children on that platform. While YouTube has created the Intelligence Desk to spot inappropriate content earlier, there remains a lack of content guidance for YouTubers creating wholesome, kid-friendly content. SafeFam has two very clear goals: establishing clear content policies for kids’ content creators on YouTube; and increasing brand safety so that these YouTubers have more revenue opportunities.”