Norigin integrates NPAW Youbora for ready-made analytics | Infrastructure | News | Rapid TV News
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Allowing developers to build premium TV apps across devices supporting Nice People at Work's Youbora's analytics technology, NPAW and Norigin Media have partnered to integrate quality of experience (QoE) analytics with the latter's multiscreen TV app SDK.

TV4group 13Nov2017Youbora provides real-time information on user experience for each individual video playback session. It is designed to allow service providers to check video platforms' performance and audience behaviour. Norigin Media recently productised its SDK for the development of premium TV and video applications, enabling it to ease the complexities of TV app development so that companies can not only build multiscreen solutions but also add a range of features including Youbora's analytics product suite. Broadcasters who build multiscreen TV apps will now have automatic support for the analytics technology.

Cable operators and broadcasters in Scandinavia have already chosen the solutions from both companies leading to deployments. TV4, a part of the Bonnier Group and Sweden's largest commercial broadcaster, has used the multiscreen TV App SDK from Norigin in an integration in which it is deployed along with Youbora's QoE analytics solution that supports the needs of TV4 Play, an advertising video-on-demand (AVOD) TV app on smart TVs. The solution allows TV4 to monitor the perceived QoE in real time across many different devices and is proven to be a key part of the management of the service.

Norigin's Cloudncoder linear TV hosting product has also had the Youbora solution integrated and is in use in daily operations of the platform. The hosted platform, which offers transcoding and packaging of linear feeds, utilises Youbora dashboards to check and optimise quality of video experiences and real-time monitoring of the services. The partnership between the two companies will continue to evolve for added value to the community that builds services on this powerful stack of technology.

"We are keen to engage directly with our industry peers so our common customers have access to our tested technologies and integrated products, remarked Norigin Media CEO, Ajey Anand. "NPAW and Norigin Media have the same goals for quality products, which help align our roadmaps better."