The deal with the Star India-owned digital video platform will include shows from 22 channels and over 3,000 movies.

It also brings the telco's customers access to over 350 live TV channels and 10,000 films and programmes through the mobile video app. All content is free for both Airtel prepaid and postpaid customers on a promotional basis until June 2018.

In total over 100,000 hours of content in nine languages comprising live sports and premium Indian cinema and TV shows from Star TV channels will be immediately available to all Airtel customers without charge.

"Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership," said Ajit Mohan, CEO, Hotstar.

Sameer Batra, CEO of Airtel's music streaming service Wynk, added: "We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience.

"Airtel TV's new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them."