Sony POP stars as UK's leading commercial kids channel | Ratings/Measurement | News | Rapid TV News
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BARB ratings have shown that the Sony Pictures Television Networks (SPTN) POP channel has retained its leading spot as the kids commercial channel in the UK, claiming the highest average audience in its competitor set since January 2017.

SonyPOP 9Feb2018SPTN'S linear kids' portfolio includes POP, Tiny Pop and POP MAX and reaches 2.7 million children every month. Official BARB data revealed that POP's average audience ranked #1 from January 2017 to 29 January 2018. POP is the home to children's franchises including Alvinnn!!! And The Chipmunks, Miraculous: Tales of Ladybug & Cat Noir, Power Rangers Ninja Steel, Transformers: Rescue Bots and Lego Nexo Nights which make up the channel's top 5 biggest reaching titles.

Companion pre-school channel, Tiny Pop saw a 30% annual increase in viewing year-on-year in ages 4-6 from 1 October 2017-29th January 2018 while the launch of the POP FUN app has seen almost 40,000 downloads since its launch on 7 December 2017.

"Our goal is to deliver the best possible content to children across the UK on TV, on tablet and on mobile," said SPTN executive vice president, Western Europe, international networks Kate Marsh. "We'd like to thank all of our production and distribution partners for helping Pop to become the No. 1 kids commercial channel in the territory. With lots of brand new content secured for 2018, we are looking forward to another successful year across the Sony Networks kids' portfolio in the UK."