Belden swoops for Snell | Major Businesses | Business
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Snell sirius800 9Feb2018In the latest of its recent series of major acquisitions, Grass Valley owner Belden is to buy global integrated media production solutions provider Snell Advanced Media (SAM).

The company has forged a reputation within the broadcast industry for innovation and has of late been very active in pursuing the deployment of 4K HDR solutions within the industry, in particular within live broadcast. Its current president and chief executive officer Eric Cooney has been in place for less than eight months. When appointed, he was staked with driving growth and development of SAM across its core markets and build upon the significant sales growth the business has achieved in the last two years as a result of significant investment in new products.

In the deal, for which exact terms have yet to be released, SAM will be folded into Grass Valley which will now be considerably boosting its footprint outside of its core US markers. The newly merged concern will be headed by current Grass Valley president Tim Shoulders who, commenting on the deal, said: “With this investment Belden again demonstrates our commitment to the broadcast industry. Adding SAM’s employees and products to the Grass Valley family extends Grass Valley’s global reach, makes us more agile and provides even more domain expertise to enhance Grass Valley’s industry-leading solutions in networking, news and live production and content delivery for broadcasters.

“Our customers face competition and uncertainty like never before. This transaction will help them navigate the technology options available to them with fewer concerns around interoperability and deployment complexity while providing them greater access to the innovators developing the solutions of tomorrow.”