A full 65.1% of Internet users worldwide will stream video regularly this year, thanks to the expanding availability of subscription video-on-demand (SVOD) services, including Netflix, HBO Go, Shomi and Youku Video.

The firm said that social media is a leading reason for this growth, fueled by Facebook and WeChat’s focus on sharing video content. In addition, uptake of mobile messaging apps Facebook Messenger and WhatsApp has driven use of video chatting.