SpotX, smartclip form combined global ad tech company | Ad Tech | News | Rapid TV News
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Claiming to want to show that scale matters and that the advertising technology market now has a new powerhouse, SpotX and smartclip have taken the first steps towards the merger they first announced in November 2017.

spotX 8Feb2018The plan is to create one global company that will provide a modern video ad serving and monetisation platform, enabling more than 1,000 broadcasters and digital publishers the ability to maximise monetisation of their digital audiences.

The new video ad-serving and monetisation company will operate under the SpotX brand in the US and internationally. The smartclip brand will continue to be used in certain local markets with the best services for each one of them. SpotX will announce details on the branding in due course but it could confirm that the newly combined company would increase exposure outside US where it is predicted to generate more than two-fifths of its business going forward.

SpotX co-founders, Mike Shehan (pictured left) and Steve Swoboda, will continue to serve as the CEO and CFO respectively of SpotX, while the co-founders of smartclip, Jean-Pierre Fumagalli and Roland Schaber, will report into them as general managers for Europe. Fumagalli will continue to focus on business development, and Schaber will be responsible for the operational side of the business. J. Allen Dove will continue to serve as CTO of the combined company, and Thomas Servatius will serve as Co-CTO, European broadcaster solutions, reporting directly to Mike Shehan.

Commenting on the move, Shehan said: "In the 'total video' industry, scale matters and the combination of SpotX and smartclip will enable us to compete more effectively in the dynamic programmatic video landscape, enhancing the enormous, exciting potential of our best-in-class technology platform, products, and services. The results speak directly to our companywide commitment to making our clients and partners successful and combining the strengths of two great companies with a common goal."

As a first partner, SpotX-parent RTL Group will roll out the new joint SpotX platform for its own broadcasting businesses in Europe, starting with the leading German commercial broadcaster, Mediengruppe RTL Deutschland in March 2018. The shift from multiple external service providers to one unified solution is said to to result in a fully integrated, holistic, data-driven ad tech stack. This includes combined ad serving and programmatic platform serving covering the full range of total video advertising across all screens, including TV screens through OTT / connected TV as well as addressable TV.