Telemundo ramps up football social influencer network | Social TV | News | Rapid TV News
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US Spanish-language broadcaster Telemundo has launched El 12, a bilingual digital initiative to search for the next generation of top football influencers in the country.

telemundofifa 8 feb 2018In partnership with the global soccer media company COPA90, the network will search for real football fans and supporters of the Latin American teams participating in the World Cup. From there, it will select, train and develop a group of the nation’s top enthusiasts to be part of a US Hispanic content creator network specifically focused on the sport.

The selected creators will be tasked to share their passions, experiences and how they celebrate their national teams with family and friends, while building excitement and awareness of Telemundo’s Spanish-language coverage of the 2018 FIFA World Cup Russia.

“Telemundo and COPA90 are partnering to show through compelling content and storytelling how bilingual soccer fans across North America come alive when the Latin American national teams they support take the field,” said Peter Blacker, EVP, digital and emerging business, Telemundo. “This initiative celebrates the fans and gives them the opportunity to be among the voices and faces of Telemundo’s Spanish-language World Cup coverage.”

The first stage of the campaign will kick off with a call to fans via the Telemundo and Telemundo Deportes social media platforms, and the COPA90 network. Football fans across the US will be encouraged to submit content that showcases what fuels their passion for their national teams, and demonstrate how they plan to support those teams’ efforts during the 2018 FIFA World Cup Russia.

"We are very proud of our partnership with Telemundo. Building the first-ever, Hispanic creator network with the aim of delivering brilliant and distinct content across the tournament and reaching the next generation of fans is an important strategic initiative for both companies,” said Tom Thirlwall, COPA90 CEO. "Telemundo and COPA90 are providing an unprecedented platform for fans to share their passion and excitement for the World's most important sporting event."

During the second stage of the search, finalists will be provided with new cameras and gear to help expand their creativity. They will be asked to share their stories in real-time during the international friendly matches scheduled to be played across the US in March. The final selection of influencers will be part of a number of short films that will be created in anticipation of the FIFA World Cup and distributed via Telemundo and COPA90’s social media accounts. Influencers and content will be leveraged in Telemundo’s programming and marketing of the FIFA World Cup across all platforms.
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