AI comes to closed captioning with IBM Watson Media | Infrastructure | News | Rapid TV News
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IBMWatson 6Feb2018Aiming to give broadcasters a way in which to address the key challenge of delivering closed captions at scale, IBM has launched Watson Captioning, a new standalone offering using artificial intelligence (AI) to automate the captioning process.

In addition to ensuring increased accuracy over time through machine learning capabilities, IBM says that Watson Captioning can save businesses both time and money, is able to be 'easily' managed across compliance standards, and offers users the potential to transform industries beyond media and entertainment.

Watson Captioning contains tools such as machine-generated captions, embedded smart layout, Watson caption editor and live captioning. The product is customisable, giving users the option to input a bespoke glossary of words and phrases for proper context and accuracy. Watson-generated captions go beyond transcription to deliver sound/audio descriptions that can be edited and formatted in real time.

Live captioning also provides broadcasters with the ability to cover content ranging from nightly news to live sporting events, bringing reliable captioning to viewers in near real time.

With the caption editor tool, users have the ability to edit captions in real time within the interface, and thanks to embedded smart layout, lines within captions are automatically separated based on natural pauses in speech or by punctuation. Watson-generated captions are backed by AI and machine learning, which the company says increases in accuracy and efficiency over time.

Overall, IBM says that as video content continues to grow in popularity, companies must ensure audiences have proper access to reliable closed captioning. It concludes that Watson Captioning aims to tackle the efficiency gap in this process, empowering companies to better meet audience needs while promoting a streamlined workflow. Looking ahead, it added that Watson-generated captions will deliver sound/audio descriptions that can be edited and formatted in real-time and that from there, adapting captions to meet compliance standards will be far easier.