QYOU, iflix partner on global content distribution initiative | Online Video | News | Rapid TV News
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Potentially reaching an audience of over a billion people, leading emerging markets subscription over-the-top (OTT) service iflix has selected QYOU, as the company's first short-form content partner to help boost its catalogue of regional content.

QYOU iflix 6Feb2018The deal will see iflix distribute QYOU Media's curated online video content in 25 global territories. It represents the first step in a growing distribution collaboration between the two companies to bring unique short-form content from local video creators to audiences in emerging markets where iflix has claimed 'tremendous growth', namely within Asia, the Middle East and Africa.

For QYOU Media, in addition to demonstrating the growing appetite for online video in the region and across the globe, the deal marks a major step for the company, significantly expanding its global footprint after local launches in India and Poland in 2017. Indonesia, Malaysia and the Philippines will be the locations for initial targeted localised formats as part of the new deal, and QYOU will curate bespoke video content from local creators in each local market and package this for iflix users around the region.

"We are passionately focused on local customer experiences and are always looking for new ways to deliver authentic culturally relevant, compelling content to our users," commented Sean Carey, chief content officer, iflix Group. "QYOU is a great partner to help us in this quest. They have a proven ability to curate, customise and package the best of short-form local online video content for millennial audiences. Introducing exclusive QYOU content to the service in our markets, beginning with Southeast Asia will help further enrich our offering by showcasing some of the best local entertainment the region has to offer."

Added QYOU Media CEO and co-founder Curt Marvis: "Both of our companies recognise that there is a global shift towards a more culturally relevant and personalised content experience. This is particularly true for younger audiences who regularly view videos from local creators on social video channels, where the barriers to creating amazing video are so much lower. We are thrilled to partner with iflix, who recognise the importance of delivering curated locally produced content and share our ambitions to bring customers the best content wherever and however they choose to view it."