Al Jazeera taps Euronews to boost AJ+ global distribution | Deals | News | Rapid TV News
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Al Jazeera Media Network (AJMN) has appointed leading news organisation Euronews Group as its content and brand syndication agent to represent its AJ+ digital flagship brand on a worldwide scale.

AJplus 6Feb2018Launched in 2014, AJ+ is a global community principally targeting digital natives (18-35) and aiming to promote the different thinking of other cultures and understanding of news from a first-person perspective. AJ+ generates more than 500 million monthly videos views on Facebook and content is available in Arabic, English and Spanish, with French to be added in the first quarter of 2018.

Euronews Group will now be in charge of marketing and promoting AJ+ digital channels to third-party clients and specifically to its well established worldwide network of content and syndication partners. As it develops the online infotainment brand, Euronews will make AJ+ content available on new media partners' digital products and will propose creating new programmes tailored to specific markets and partners.

“We are proud to have been chosen by AJMN to participate to AJ+ future development, which has gained worldwide recognition among young people at a very fast pace since its launch,” said Euronews CEO Michael Peters. “Our experience in marketing content licence agreements in coordination with a fantastic product such as AJ+ provides a solid platform for the success of this collaboration. This partnership is an exciting milestone for both our companies in terms of global commercial roll-out and paves the road for potential additional collaboration with AJMN in the future.”

Added Aljazeera Media Network executive director of digital, Yaser Bishr: “Al Jazeera has made great strides over the last few years to organically target younger segments of audience through its digital native AJ+. The growth has been organically fuelled through social media, but it is time to consider strategic partnerships for direct scaling of our message. We are very pleased to partner with Euronews to explore untapped distribution opportunities through their impressive and multicultural network within Europe and globally. This collaboration cannot come at a better time as we flourish AJ+ into a diverse audience centric digital network.”