The two will provide operators and broadcasters with a ‘one-stop shop’ ultra-low-latency delivery solution for Ultra HD content in OTT environments. Keepixo will integrate its encoder with Anevia’s existing software-based solutions to specifically benefit live events consumption on OTT platforms.

From a strategic perspective, this partnership between Anevia and Keepixo will see both companies leverage their existing customer bases and geographical presence to deliver the solution.

“The issue of latency, specifically in live OTT environments, can have a really damaging effect on the overall user experience,” said Anevia  CTO Damien Lucas. “In some cases, these streams are being delivered to viewers 30 seconds later than the live broadcast, which means that someone watching a football match might see news about the latest goal on their smartphone before it happens on their screen, for example. This can be extremely frustrating and can often result in the viewer switching providers altogether.”

He added: “The answer to this latency problem does not revolve solely around CDNs or origin packagers — it’s about bringing all of these components including encoders together and delivering it to the operator in a single integrated package. This also makes it much easier for the operator to deploy and considerably speeds up the time it takes to go to market. This is what we are looking to achieve through our work with Keepixo, and we can’t wait to get started.”