iflix launches Football Malaysia channel | OTT | News | Rapid TV News
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iflix 4Feb2018In a bid to ‘democratise the game’, subscription video-on-demand (SVOD) platform iflix is to live stream every Liga Super, Piala Malaysia and marquee Piala FA matches on a new Football Malaysia channel.

The over-the-top (OTT) video channel will be available for free during 2018, iflix said, following a deal with the sport’s governing body in the country, Football Malaysia LLP (FMLLP).

As well as live coverage, match highlights and player interviews will feature on the channel, and iflix and FMLLP will collaborate for further content and fan competitions.

The deal brings 'Malaysian football back to the people', according to iflix. In a country where around half of home owners have a television set, the deal will enable 20 million smartphone owners, along with their friends and families, to access premier Malaysian football.

Football Association of Malaysia (FAM) president and FMLLP chairman, the Crown Prince of Johor, Tunku Ismail, said: “Football is the people’s game. It brings us together and can help to unite us. Malaysians everywhere should be able to enjoy it without restriction. With iflix, we have found likeminded partners and a key common goal; to return football to the people and restore its former glory.”

iflix group co-founder and chairman, Patrick Grove, added: “Together, we will democratise the game, making football available for the first time to fans, regardless of geographic location and financial status ... For the first time ever, all premier Malaysian football matches will be available live on a single platform.”

Malaysian football joins iflix’s growing range of sports content, such as Indonesia’s Liga 1, the Mayweather vs. McGregor boxing match, T10 cricket from Bangladesh and DOTA2 eSport tournaments.