RhythmOne enters final stage of YuMe acquisition | Ad Tech | News | Rapid TV News
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In a move to create a company that brings together demand-side and supply-side strengths in the mobile video, connected TV and programmatic advertising, RhythmOne has embarked upon the ultimate stage of buying out YuMe.

YuMe RhythmOne 2Feb2018RhythmOne first announced its acquisition plans in September 2017, claiming that the acquisition would create a combined organisation with one of the largest cross-device supply footprints in the industry. Adding comScore data from the two companies, it calculated that the combined entity would reach around 220 million unique visitors per month. It also noted at the time that the deal offered a number of advantages in particular it would mean that rather than dealing with a patchwork of boutique providers, advertisers will be able to go to a single source to meet their advertising objectives.

Further explaining the rationale for its decision, the company said that the current ad tech world in which it operated was one of fewer, better integrated players. It regarded the acquisition as potentially creating a combined organisation with one of the largest cross-device supply footprints in the industry. It saw YuMe's key strengths as lying in demand-side software and services used by brands, agencies and trading platforms, a robust, first-party data management and targeting platform and global programmatic capabilities.

As part of the final phase of the purchase, RhythmOne has applied to the London Stock Exchange for the admission of an additional 26.05 million ordinary shares of £0.10 each in the company to trading on AIM resulting from the expected completion of its previously announced offer to acquire all of the outstanding shares of YuMe, Inc. common stock pursuant to the terms of the definitive agreement on 5 September 2017.

Following the anticipated admission of the new ordinary shares, the total issued share capital of the company will be 77. 47 million ordinary shares of £0.10 per share, each with one voting right. There are no Treasury shares in the company.