Global free video-on-demand ad spend to reach $37BN by 2022 | VOD | News | Rapid TV News
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JUNIPER 30JAN2018Data from Juniper Research has found that advertising spend on free video-on-demand (FVOD) content, such as media on YouTube and Facebook, will more than double over the next five years, reaching $37 billion by 2022, up from an estimated $16 billion in 2017.

In addition, the research calculates that as the appetite for free video media continues apace, the number of unique users of such content will reach just under 4.5 billion globally by this time.

YouTube, which sees over a billion hours watched per day, is projected to face increasing competition from social media platforms. Juniper observed that the delivery of live video content via social media channels will be one of the growth areas for 2018, as users increase the volume of live broadcast content posted to these platforms. Such examples include Instagram, which has over 800 million monthly active users, and Snapchat, with 178 million daily active users. Juniper found that social media video uptake will aid growth in content consumption, with data usage from over-the-top (OTT) content surpassing 840 exabytes by 2022, the equivalent of 129 billion hours of 4K TV and video streaming.

"This content will increasingly be of interest to advertisers, especially in view of Facebook's monthly active user base of over two billion people," explained Digital TV & Video: Network and OTT Strategies 2017-2022 research author Lauren Foye. "The company has launched an app and website 'Facebook for Creators' to help users refine video content and generate viewership."