IBM Watson Media takes AI to Grammys broadcast | Infrastructure | News | Rapid TV News
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IBM, in partnership with  the US Recording Academy, is to deploy its Watson Media artificial intelligence technology in the official broadcast of the 60th Annual Grammy Awards.

IBM Grammys 26Jan2018The awards, run every January, are meant as a reflection of the global music industry, acclaiming those whose art has struck a note globally. “It’s arguably the greatest live concert on the planet,” said Neil Portnow, president of The Recording Academy, which organises the event. “That’s because every year we build a bridge between the prestige of music’s past and the promise of its future. We’re creating once-in-a-lifetime experiences. And that requires a tremendous amount of effort by an enormous amount of people.”

IBM is the Official AI Partner of the Grammy Awards, and this will be the first time the Recording Academy will use artificial intelligence to streamline the operations and production behind the Grammy’s red carpet broadcast on CBS. At show time, Sunday 28 January, the Recording Academy with integrate IBM’s Watson Media AI capabilities into the show’s digital workflow to process over 5.5 hours of Red Carpet live coverage and more than 100,000 images. This partnership will expedite the production and curation of Grammy’s content and generate what IBM claims will be ‘the most engaging’ fan features ever offered.

During the five-hour celebrity procession, Watson Media will analyse and categorise hours of video and close to 125,000 photographs, tagging them using facial recognition, facial emotion, position and colour dominance. For the music, it will analyse the emotional tone of Grammy-nominated song lyrics, creating what is claimed to be a unique data visualisation for fans on

“There is so much that makes up the modern music industry; the outsize personalities; the outrageous outfits; and of course, the music itself. One day hardly seems enough to do it all justice. But with Watson’s help, music fans will get a chance to experience the pageantry in new and unique ways,” added Noah Syken vice president of sports and entertainment partnerships, IBM