Turkish soap opera sees success in Spain | Ratings/Measurement | News | Rapid TV News
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Fatmagül, the first Turkish telenovela to be aired in Spain, is driving Atresmedia’s Nova to lead free-to-air, themed prime time.
fatmagul 06 january 2018Following its success across Latin America, Fatmagül seems to be gaining ground among Spanish telenovela fans, as ratings and viewership figures have been on the up since it started airing over two weeks ago.

According to Kantar Media figures, Fatmagül’s premiere was watched by half a million people and a 2.9% share. Over the last days, it has neared 700,000 viewers and a 4% share, delivering the highest digits among themed FTA channels.

In fact, the last episodes of the Turkish hit have reached higher audiences on prime time than well-established formats like La que se Avecina (on Mediaset’s FDF), or Modern Family and The Big Band Theory (on Atresmedia’s Neox).

Nova’s direct rival in terms of target and programming, Mediaset’s Divinity, it usually delivers around 350,000 viewers and 2% share on the same time slot.

The series, originally broadcast between 2010-2012, is the first Turkey-produced telenovela to be taken to Spain, and Atresmedia’s bet on an industry that has shown great potential over the last years.