Quarter of Saudi, UAE consumers pay for streamed video | Online Video | News | Rapid TV News
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Netflix Arabic 24Jan2018Streaming video services are paid for by 26% of Saudi Arabia and UAE connected consumers, according to a survey from YouGov.

Almost three in ten (29%) respondents from the two Gulf nations said they watch video content on free platforms, while broadcast television also remains popular. Nearly a third of online consumers in the countries also told the YouGov Omnibus that they watch more live TV than they did a year ago.

Most markets in the Middle East and North Africa (MENA) will grow online video revenues by 22-35% annually until 2021, resulting in digital's share of video revenue rising from 9.6% in 2017 to 17.3% by 2021, according to a recent survey by Videonomics.

Over a third (34%) of online users in the UAE and Saudi Arabia have also subscribed to a music streaming service. A third of those in Saudi claim to listen to the radio less than they did 12 months ago, while 28% of those in the UAE have tuned in less, the survey found.

"There's no question this survey shows online steaming is an exciting industry to be in right now in the Middle East region. In particular, UAE consumers are favouring such services more and more over traditional means, and are prepared to pay for the privilege. While it looks like radio providers will need to diversify to maintain consumer engagement in future, traditional live TV is striking the right balance and shows no signs of slowing when it comes to consumer entertainment preferences," said Kerry McLaren, head of Omnibus Research.

The data was compiled from 1,002 respondents in Saudi Arabia and 1,114 respondents in the UAE between 14 and 21 December 2017, as a representative sample of the adult online population in both countries.