Connected game show 5 Gold Rings is already on air in the Netherlands, UK, France, Israel and Greece, and will now be broadcast on BBTV channel 7 and PPTV later this year. Co-created by Talpa and Possessed, part of ITV Studios, it features a huge interactive LED floor, which projects animations at the base of each question. Players must ring the correct answer, but the rings become smaller throughout the game. As well as a play along app for audiences, 5 Gold Rings is available as stand-alone game.

Thai broadcasters BBTV and PPTV will also air studio entertainment show Human Knowledge, which was introduced at MIP in October 2017. The show “lends itself particularly well for snackable content”, Talpa said, with videos from the programme reportedly breaking online records in the Netherlands.

“It is such a great opportunity for me to be able to bring fresh innovative content and brand-new experiences like the connected app from Talpa to Thai viewers,” said Varavuth Jentanakul, chairman and CEO of Zense Entertainment.

“I’m sure that 5 Gold Rings will attract more and more viewers to watch and play along with the show. While a fun human behaviour quiz like Human Knowledge would be the talk of the town here. And I'm sure that this is just the beginning of the long relationship between the two companies."