Fortumo launches bundling for mobile VOD and TV network partnerships | Mobile | News | Rapid TV News
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Mobile technology company Fortumo has launched an updated version of its bundling platform that opens up new partnership opportunities for video-on-demand (VOD) services on its platform.

fortumo 23Jan2018Explaining the rationale for the launch, the company says that over the past few years, smartphone ownership has grown to similar levels as TV ownership in both mature and emerging regions of the world. At the same time, it says that TV consumption is limited due to its lacking physical reach. The update is intended to allow VOD providers to partner with satellite and cable TV networks for user acquisition and monetisation through the bundling platform.

The platform Fortumo’s bundling platform enables VOD providers to use the identity of customers present on satellite and cable networks for authentication, provision marketing offers free trials to them and collects payments through broadband billing for premium content. In addition to bundling, the platform includes the capability to collect payments from users through broadband and carrier billing, as well as customer communication through SMS-based messaging.

“In emerging regions such as Southeast Asia, mobile phones are starting to replace TV as the first screen of choice for consumers,” said Fortumo CEO and co-founder Martin Koppel. “VOD providers have successfully tapped into the trend and for TV networks, collaborating with these new players will allow to drive their TV everywhere strategy ... Bundling brings benefits to both sides, with networks getting mobile presence and new original content from VOD providers, while the latter in turn gain access to a direct distribution channel straight into the homes of millions of people.”