According to figures from the Tercera Encuesta 2017 – Usuarios de Servicios de Telecomunicaciones, OTT consumption is becoming mainstream for the younger demographics in Mexico.

The report found that 24.6% of Mexicans between 18-34 subscribe to an OTT platform, while 17.5% of those between 35-55 and 8.8% over 55 do so.

Age groups don’t affect the market leader, as Netflix is the most subscribed to video-on-demand (VOD) platform across every demographic and is the favourite platform for over seven in ten Millennials.

Coming in second is Claro video, owned by América Móvil, which has seduced 25% of Millennials and over a third of OTT users over 35, with Televisa’s blim third with a penetration rate nearing 10% among those aged 18-55.

There aren’t many surprises regarding the content selected by OTT users, with films and series leading consumption habits, although series are less popular among older age groups. Sports, children’s programming, soap operas and documentaries are also popular among Mexican OTT viewers.

For now, the growing OTT sector doesn’t seem to be eroding Mexico’s healthy pay-TV market. According to the latest figures, there are over 22 million pay-TV households in the country (67% penetration), a figure which has seen continuous growth over the past year.