4KUniverse is currently broadcasting 24 hours a day and live cable TV in North Carolina, Wisconsin and Alaska. The first HDR title to air will be Cosmos Laundromat, a 3D animation film by director Mathieu Auvray featuring a confused sheep who meets his fate with a quirky salesman on a deserted island. The premiere will be on 7 February.

HDR10+ is designed to offer what its proponents say is a genuinely premium viewing experience. It is said to be able to optimise picture quality for next-generation displays, in particular 4KTVs, by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, colour saturation and contrast. HDR10+ technology optimises the performance of many enabling playback on a wide range of next generation TVs bringing user experience much closer to the original creative intent for Hollywood films.

“4KUniverse is on the cutting edge of entertainment and technology, ready for any telecom or cable TV operator with 4K set-top boxes deployed to their subscribers,” remarked 4KUniverse CEO Mancinelli.