Yospace, NexPlayer team for HTML5 stream monetisation | Ad Tech | News | Rapid TV News
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Yospace 18Jan2018NexStreaming and Yospace have announced an integration designed to simplify the route to market for broadcasters wishing to monetise their live over-the-top (OTT) streams.

The companies have pre-integrated Yospace’s HTML5 SDK into the NexPlayer HTML5 player, the result of which is that Yospace’s server-side dynamic ad insertion can be accompanied by real-time, client-side tracking. The integration also enables an interactive element to advertisements by allowing viewers to click on ads for more information on the product.

The two companies are confident that the news will be a boost for broadcasters, who they say are currently faced with an online marketplace in which device and platform fragmentation significantly complicates the process of delivering and effectively measuring their advertising. They add that unlike in traditional television, where broadcasters and advertisers benefit from standardised ad delivery and measurement mechanisms, broadcasters in the online world need to work a lot harder in order to provide advertisers with the mass reach that is television’s USP.

“We’re delighted to add the NexPlayer HTML5 Player to our growing list of pre-integrated players,” said Yospace CTO David Springall. “NexPlayer has a strong reputation among broadcasters for its high performance and innovative technology. By pre-integrating with our world-leading dynamic ad insertion system means customers using NexPlayer can realise the benefits of OTT stream monetisation in less time than ever.”

Carlos Lucas, general manager of NexPlayer SDK, added: “We are proud of enhancing this partnership with Yospace, providing the most comprehensive streaming and dynamic ad insertion experience on the web with our HTML5 as player as we are already doing across Android apps.”