Playpilot appoints David Mühle as new CEO to drive expansion phase | Major Businesses | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Just as it consolidates on its initial funding, recently launched Nordics free search and discovery engine provider Playpilot has recruited David Mühle as CEO to lead its upcoming expansionary phase.

playpilot 17Jan2018Playpilot is designed to allow viewers to explore all of their streaming services through a single interface thus making content discovery easier, personalised and smarter. The application is link-based, so rather than trying to host all the worlds video — what the company says would be the Spotify for video model — it redirects users to the hosting source, such as Netflix, HBO or YouTube, once they find what they're looking for. In addition to universal search and browse filters, Playpilot offers a of tools such as the ability to track shows, follow friends/influencers and rate/discuss titles.

Playpilot recently announced its first investment round from CoMade and is now looking to develop and grow its business further. The product is currently available in Sweden and Denmark, but the company says it is planning to expand into new territories as well as release new apps for Android and iOS.

In his new role, Mühle — who was previously responsible for EMEA sales for Ooyala, which recently published research showing customer frustration with over-the-top (OTT) content discovery, and has held leading positions at Videoplaza, Tradedoubler and Musicbrigade — will initially focus on scalability as well as managing the coming expansion of the service. He will also invest and become a shareholder of Playpilot.

“I have been following the company and using the service for a long time and Playpilot and the team have really done a great job in building a product that solves a big problem in helping me figure out what to watch, and where to watch it,” he remarked. “Digital streaming is growing rapidly but so are the number of streaming services, making it hard for the consumers to navigate all of the content. I believe a service like this will be needed in every market and I look forward to realising all the potential I see in this company.”