Showing example channels being played out direct from the cloud, Globecast is to demonstrate at CABSAT 2018 how workflows use object storage, which provides the schedules and content from cloud-native storage platforms, a virtualised playout engine for both playout and graphics engines, stream handling for broadcast delivery, compliance recording and origin server/content delivery network (CDN) for global web/mobile consumption.

The company is also developing a private cloud, creating what it claims will be the ultimate hybrid technological base to provide playout services that will satisfy the needs of any customer, and is looking at the new possibilities that cloud playout provides in regard to disaster recovery and business continuity.

“The benefits for our customers of using virtualised technology, both on-premise and in the cloud, are already very clear,” explained Globecast head of media management Ian Redgewell. “It allows us to launch services in a matter of minutes. Indeed, we can do this faster than we can get access to the content. With the cloud, in general terms, if we need the systems to do more, then we can simply access more storage and push the technology harder. This is a paradigm shift. We pay for what we use – therefore so does the customer, of course – and then when finished, we can move back to the original playout needs without penalty.”