Movistar+ is set to be the exclusive home of the Formula One championship in Spain through to 2020.
Partners since 2014, Movistar+ and Formula 1 have now extended a commercial relationship that has been exclusive for the last two seasons, as the telco was the sole owner of the championship’s TV rights in the country.
Through its Movistar F1 channel, whose content can be broadcast by other pay-TV players, Movistar+ will air the 21 races of the motor competition for the next three seasons. Also, exclusive content will be delivered 24/7 throughout the entire year.
“We are happy to continue our partnership with Movistar+. Spain is one of the most important European markets for Formula One and, thanks to this deal, Spaniards will be enabled to continue watching the championship through a dedicated channel,” said Ian Holmes, director for broadcasting rights, Formula One. “We’ll also assist Movistar+ to produce exclusive content for digital and social platforms.”
“Motor sports are a cornerstone of Movistar+’s programming, which includes a differentiation strategy and two dedicated channels,” pointed out Alex Martínez Roig, director, content, Movistar+. “Our goal is to drive passion for Formula One and meet the needs of a highly-demanding fan community.”