Televisa still dominates Mexican pay-TV market | Media Analysis | Business
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Televisa’s cable and satellite TV providers dominate the Mexican pay-TV market, despite its competitors slightly reducing the media giant’s lead.

ift tv paga 12 january 2018Mexico’s pay-TV ended Q2 2017 with 22.3 million subscribers, representing a penetration rate of 67%, according to figures published in by the Instituto Federal de Telecomunicaciones (IFT).

Grupo Televisa had 13.58 million accesses, 60.6% of the market, through pay-TV providers such as Sky and Cablemás. By the end of Q2 2017, Dish was the second largest operator with 4.04 million subs (18.1%), followed by Megacable (3.14 million, 14%) and Totalplay (470,000, 2.1%).

With Televisa maintaining a solid position at the top of the market, a general trend of concentration is highlighted, as all the larger players have increased their share.

Since the beginning of 2014, when the leading company had a 53% market share, Televisa has increased its share by 13%. In the same period, Totalplay’s share grew 84%, Dish by 13% and Megacable 10%.

Regarding distribution technology, direct-to-home (DTH) operators, led by Sky, have 13.5 million subscribers, while cable providers account for 8.23 million accesses.

Almost a year ago, the IFT confirmed Televisa as preponderant player in the Mexican pay-TV market, with the result that specific anti-trust measures were to be put in place. However, now the country’s supreme court must determine if the operator will be subject to those rules.