InMobi acquires AerServ in $90MN deal | Ad Tech | News | Rapid TV News
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In a transaction that the concerned parties say will create the world's largest programmatic video platform for mobile publishers, independent mobile advertising platform provider InMobi has bought AerServ for $90 million in cash and stock.

inmobi 23aug2017InMobi says that its Exchange platform scale will increase as AerServ runs more than 90 billion ad opportunities each month and provides access to brand programmatic demand to over 2,000 mobile apps. Together, InMobi and AerServ boast over 90% viewability and over 70% video completion rate. AerServ has integrations with over 75 DSP's, exchanges and agencies around the world, and covers a large majority of the Fortune 500 brand buyers.

InMobi believes that it has now created the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. Furthermore, it confident that the deal will enhance monetisation for publishers globally and further enhance the InMobi Exchange premium mobile programmatic platform. With the new deal, InMobi's video and programmatic business will account for 35% of the overall company revenue.

Explaining the rationale for the deal, InMobi said that globally, mobile premium publishers are seeking greater control over advertising revenue and deeper transparency into both the buyer landscape and pricing than what supply-side platforms offer today. It believes that publishers are looking to further scale their advertising revenue using a best-in-class programmatic exchange, which will bring header bidding into mobile in-app for the first time.

Moreover, it is confident that together, InMobi and AerServ's technology will deliver a next-generation platform that goes beyond traditional ad mediation and provides high quality brand demand, marking the industry's first platform to deliver this combination to publishers worldwide.

“This acquisition fits in perfectly with our global strategy to bring best-in-class technology for premium publishers and driving mobile programmatic video revenues to them. Our combined entities will double our headcount in the US while establishing a product and tech hub for InMobi in Los Angeles, a hotspot of innovation for media and video content,” said Abhay Singhal, co-founder and chief revenue officer at InMobi. "We are two profitable companies combining forces in North America and this will further cement our leadership position in video advertising, enabling us to continue investing heavily.”

“We're excited to join forces with InMobi and grow the mobile advertising and programmatic industry together,” added Josh Speyer, chief executive officer at AerServ. “Our decision to embark on this new adventure was made easy by the great partner we have in InMobi, their expertise in the industry and global scale. This will allow us to scale our platforms together across the globe and build a strong business in previously untapped markets such as China and broader APAC.”