Irdeto launches next-generation piracy control | Security | News | Rapid TV News
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Enhanced online piracy detection and enforcement capabilities that identify web video piracy across streaming video-on-demand (VOD), direct download and hybrid websites are among the key features of the latest version of Irdeto’s Piracy Control solution.

Irdeto piracycontrol 11Jan2018The content security expert says that the increasing sophistication of pirates has resulted in piracy growing from a nuisance to a global issue for content owners, studios and operators. In order to combat this growing problem, Irdeto says that it is critical to implement a comprehensive solution that quickly and accurately identifies and shuts down piracy.

“Operators need to expand their strategies to combat Internet-based redistribution of content by including proactive piracy control solutions that identify and manage pirated sources of content available within their geographical footprint,” explained Sam Rosen, vice president of analyst firm ABI Research, putting market trends into context. “Content providers must work internationally to coordinate and protect anti-piracy efforts, maintaining the value of their licensing rights by protecting the legal distribution of content. In both cases, piracy control solutions should include robust operational knowledge combined with appropriate short- and long-term enforcement actions.” 

These new features within Piracy Control are designed to enable content owners and distributors to quickly and accurately identify and then shut down pirated content across streaming video-on-demand (SVOD), direct download (DDL) and hybrid pirate websites.

The online piracy detection and enforcement solution now provides new data-driven web video discovery tools with analyst oversight, multi-language site searches, integrated social media and search engine discovery, as well as peer-to-peer (P2P) stream discovery such as SopCast and Ace Stream. It also now offers artificial intelligence and machine learning for automatic logo detection, text and facial recognition, as well as video fingerprinting for automated tagging of metadata. This, the company claims, provides a combination of flexibility, enhanced accuracy and speed.

“The biggest threat to the content creation industry is content redistribution over the Internet,” said Rory O’Connor, senior vice president of cybersecurity services at Irdeto. “As pirates become more business savvy, content owners, studios and operators need a trusted security partner who has the in-depth understanding of piracy and the technology expertise to implement a robust anti-piracy strategy to disrupt a pirate’s business model. Irdeto’s next-generation Piracy Control solution puts the content owner and distributor in the driver’s seat to protect their brand reputation and revenue.”