CES 2018: BroadbandTV launches BBTV Interactive to focus on gaming | Mobile | News | Rapid TV News
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Digital entertainment company BroadbandTV (BBTV) has launched BBTV Interactive to focus on building original games and mobile apps.

fernanfloo 11 jan 2018The launch follows BBTV’s launch of a mobile game for top Spanish-language creator Fernanfloo, downloaded by over 9.5 million people, which took the No 1 most downloaded app spot in the App Store and Google Play within 24 hours of its release.

BBTV’s latest mobile game, Squad Rivals, will enter closed beta later this month. The game features a mix of gamers and entertainers that boast tens of millions of digital subscribers and hundreds of millions of monthly viewers.

“We’re placing an emphasis on building mobile games that are truly broadcastable,” said Lewis Ball, VP interactive, e-commerce and professional services, BBTV. “We’re in a unique position as we already work with top digital talent that each have large, highly engaged audiences, allowing us to directly market the apps to targeted consumers. We’re further connecting digital talent with their fans and expanding revenue streams, it’s a significant opportunity.”

The new division was announced at the Consumer Electronics Show.