Argentina secures FTA World Cup coverage | Broadcast | News | Rapid TV News
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Public broadcaster Televisión Pública Argentina will live broadcast 32 games of the Russia 2018 FIFA World Cup this summer.

dios argentina 11 january 2018While it continues cutting back the broadcaster’s budget in other areas, the Sistema Federal de Medios y Contenidos Públicos has paid $8 million to secure the World Cup’s free-to-air coverage.

According to Hernán Lombardi, Minister for Culture, speaking to the newspaper La Nación, the budget doesn’t include production expenses yet, as the broadcaster has still to define the coverage strategy.

“In financial terms, we expect to profit from the deal,” said Lombardi, explaining that it is expected to invoice between $10-12 million through advertising.

The rights include all the games of Argentina’s national team, led by Leo Messi and Sergio Agüero, as well as the quarter-finals, semi-finals and the final, among other matches.

Televisión Pública Argentina, which also broadcast the Brazil 2014 World Cup, will share the rights with DirecTV, which is to air all 64 games of the competition through its pay-TV networks.