Rapid TV News - Hulu hoops 17MN subs in 2017
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Boosted by original drama in the year, especially the Handmaid’s Tale, Hulu has revealed that by the end of its fiscal 2017 year it had attracted over 17 million subscribers across subscription video-on-demand (SVOD) and live TV plans in the US.

Hulu HandmaidsTale 10Jan2018This represents the over-the-top (OTT) service, claimed to now have the largest US SVOD library, adding more than five million subscribers in the year, a 40% annual increase. The company also announced that its total audience grew to 54 million total unique viewers.

During 2017, Hulu expanded its on-demand library in 2017 to over 75,000 episodes of television across 1,700 titles. Based on statistics from Hulu internal data and that from Ampere Analysis, this is said to be more than twice the number of episodes available on any of the other leading streaming services. The company also added all existing episodes of more than 600 popular and award-winning series, including This is Us, Designated Survivor, Atlanta, Futurama, 30 Rock, Black-ish, Lost, How I Met Your Mother, Bob’s Burgers, Will & Grace, Power, Golden Girls, Prison Break, Full House and Family Matters.

“2017 was a momentous year for Hulu. We took several major steps to become a 21st century direct-to-consumer media company, evolving into both an aggressive SVOD business and a formidable new live TV provider,” said Hulu CEO Randy Freer. “The year ahead is going to be even bigger, as the company invests more in content – live, library and original – as well as technology and data to make Hulu the leading pay TV choice for consumers.”

Also during fiscal 2017, Hulu’s advertising revenue reached $1 billion for the first time in the company’s history.