Discovery teams with Netflix for Indian channel JEET | VOD | News | Rapid TV News
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Discovery Communications is partnering US streaming giant Netflix for its new general entertainment TV channel JEET, which goes live in India on 12 February.

Discovery Jeet logo 9 Jan 2018The exclusive deal will see Netflix offer Discovery JEET content to its video-on-demand (VOD) subscribers in more than 190 countries.

“We tied up with Netflix because the platform has a global footprint and its values of disruptive content are similar to Discovery’s. In its first year, Discovery JEET will be doing 1,000 hours of original programming,” said Karan Bajaj, senior vice president and general manager for South Asia, Discovery Communications India.

Discovery JEET will launch with five hours of daily programming, with three hours of this original content, provided in Hindi, Tamil and Telugu. The general entertainment channel will have a reach of more than 100 million households, and compete with Star Plus, Colors, Zee TV and Sony Entertainment Television, among others.

“Discovery JEET’s differentiation comes from our line-up of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format,” said Sameer Rao, vice president and head of mass entertainment, South Asia at Discovery Communications India.

“Discovery JEET signifies the verve of today’s generation which is optimistic and aspirational in seeking a better future for itself and its family,” he added.

Discovery Communications currently operates 12 factual entertainment channels in India, including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids and sports channel DSPORT. It has also recently launched four niche digital channels in partnership with video streaming platforms YouTube, Reliance Jio and Vodafone Play.