Over-the-top (OTT) video platform SportsFix has sealed a deal with Twitter to stream its inaugural Southeast Asian football tournament live this month.

“Footballers and club-related hashtags were among the most discussed sports terms on Twitter in Southeast Asia and globally in 2017, so we know football is a huge driver of conversation on Twitter. This collaboration is a great way to tap into the engaged audience of football fans across the region who are already using Twitter as a primary source of content,” said Maurizio Barbieri, head of sports partnerships SEA, Twitter.
“By partnering with leading broadcasters like SportsFix, we look forward to bringing the best of live football video and conversations together on Twitter.”
The live content on Twitter will be available free to logged-in and logged-out users on Twitter via @SportsFixTV and on connected devices globally. Football fans will be able to keep up with the latest game updates on Twitter by following the hashtags #BSFSupercup and #SportsFix.
Carl Kirchhoff, CEO, SportsFix, added: “Twitter and its live streaming solutions are a perfect fit for us to enhance our growing social following and fan engagement in the ASEAN region and beyond.”
The tournament will be the first football action at Malaysia’s National Stadium after it was completely renovated for the recent 29th SEA Games.
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