AWS Elemental, SpotX interoperate for server-side ads | Ad Tech | News | Rapid TV News
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Video ad-serving platform SpotX has announced interoperability with Amazon Web Services (AWS).

spotx 10 jan 2018The goal is to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service.

Video providers need a scalable and cost-effective means to convert and package streaming video content into various formats and, through the use of advertisements, monetise this content. To maximise returns, they also need to target and tailor advertising for viewers and to measure audience engagement.

AWS Elemental MediaTailor is a personalisation and monetisation service that allows users to serve video with targeted ads to end users while maintaining broadcast quality-of-service for multiscreen video applications.

The platform can function as a standalone service or within a larger video workflow that includes other elements, like AWS Elemental MediaLive, AWS Elemental MediaConvert and AWS Elemental MediaPackage.

“As we continue to lead holistic inventory management in the over-the-top video space, our integration with media services from AWS Elemental allows our clients to fully monetise streaming video across platforms,” said Jeremy Straight, SVP, strategic partnerships, SpotX. “This interoperability is part of our ongoing commitment to servicing media owners regardless of what’s available within their technology stack and ensuring that our solutions perform seamlessly across different environments.”