Amblin Partners selects Wazee for MAM | Infrastructure | News | Rapid TV News
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Amblin Partners, the studio formed by DreamWorks Studios, Participant Media, Reliance Entertainment and Entertainment One (eOne), has tapped Wazee for media asset management (MAM).

amblin 10 jan 2018The company will use Wazee Digital Core for archive management and Digital Media Hub for distributing global marketing materials.

“Amblin Partners archives is continually working to make sure our asset management processes and content displays are as simple as they can be — not only to effectively manage content across the entire company, but also to easily market and distribute it around the globe without missing opportunities,” said Anthony Jackson, SVP, archives, at Amblin Partners. “By engaging Wazee Digital to bring both archiving and content distribution to our global partners, we have the tools to direct our operations effectively while minimising costs associated with legacy processes and platforms.”

The combination of Core and Digital Media Hub allows Amblin Partners to collect, store and distribute its own creative assets through a media asset management system rather than having to pull from a hierarchy of folders on the server, based on someone else's environment.

“We are honoured to work with a company as prestigious as Amblin Partners, which has been a market leader in feature-film and television production for decades,” said Andy Hurt, SVP, marketing and business development at Wazee Digital. “By deploying an archive solution — Core — that connects to a global marketing distribution platform — Digital Media Hub — Amblin Partners is enabling multiple departments to work within one centralised platform. This is a major departure from how most media and entertainment organisations operate, with archive and marketing on opposite ends of the spectrum in terms of workflow and priorities.”