CES 2018: Vewd OS debuts for converged smart TV viewing | Infrastructure | News | Rapid TV News
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Vewd, formerly Opera TV before it spun off as an independent company in 2017, has launched a new operating system for smart TVs.

VewdOS EPG 1The new Vewd OS is intended to eliminate the need for additional hardware to access over-the-top (OTT) content, uniting premium video-on-demand (VOD), live TV, native Internet content and more than a thousand apps into one user interface. It replaces static apps with dynamic content discovery and offers a programme guide activated by remote control or voice that allows users to time-shift and watch previously aired content across broadcast, live streams and on-demand video. Meanwhile, cloud-based access to apps is designed to replace eliminates the download-and-update process for consumers.

“The launch of Vewd OS marks an important milestone for the industry,” said Vewd CEO Aneesh Rajaram. “Consumers, manufacturers and subsequently content owners all benefit from a truly transformative TV experience that exceeds expectations and strikes the right balance between enterprise and entertainment. Vewd OS raises the bar by reducing fragmentation and allowing every player across the value chain to win.”

The platform also features after-sale monetisation, control of user data/platform analytics and branding customisation, including dynamic UI management, privacy controls (with GDPR support), ad management, billing and audience promotion tools for content owners.