Millicom looks to digital content in LATAM | Media Analysis | Business
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As the video industry continues to evolve, driven by changing consumption habits, Millicom is now looking beyond traditional pay-TV.

tigo one tv millicom 20 september 2017“We are seeing that while the pay-TV sector is growing, it is also transforming. In Latin America more consumers are subscribing to the content they want to see, not just to a traditional menu of channels,” said Marcelo Benítez, Millicom's VP for Central America, speaking to the business analysis site BNamericas.

According to hi Benítez m, Millicom is updating its cable network across the region so the telco’s brands can deliver content tailored to the customers’ preference, becoming a sort of “a digital supermarket for content and services, and this in turn will help drive the growth of our ARPU” .

Millicom has recently carried out some moves which fit this strategy, such as the regional alliance with Sony to add the subscription-video-on-demand (SVOD) service Crackle across all Tigo markets and the partnership with TiVo to boost advanced TV services which has already resulted into the launch of Tigo ONE TV in Colombia.

For Millicom, Latin America is its most important region, reporting an increased income of 2.3% in Q3 2017, particularly boosted by operations in Paraguay (6.5%) and Bolivia (6.1%).