Telefónica enters Costa Rican pay-TV market | Satellite | News | Rapid TV News
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Following the strategy it unveiled last month, Telefónica has launched Movistar TV in Costa Rica in a bid to increase its presence in the satellite TV market.

movistar tv 21 december 2017Subscription to the service, which covers the entire territory, is currently only available in Movistar’s stores but from next week, clients will be able to subscribe online. Movistar TV will only work as a pre-paid service.

Subscribers will also have to purchase or rent one of Telefónica’s set-top boxes (STBs) in order to access the platform, either through the regular direct-to-home (DTH) box or a hybrid STB, the same Deco Smart HD  that has been distributed by the telco in other LATAM territories since 2016.

The smart box will integrate Telefónica’s over-the-top (OTT) and video-on-demand (VOD) service, Movistar Play.

As for packages, Movistar TV  has launched in Costa Rica with four different plans, from basic (15 HD networks, 54 SD channels) to premium with 25 HD channels and the entire HBO and FOX signals’ portfolio.

With 4.5 million pay-TV subscribers in Latin America, the Spanish telco giant aims to boost growth in Central America, where it also recently launched operations in Guatemala and Nicaragua.

In Costa Rica it will find a mature market  (over 50% service penetration) with a satellite TV segment dominated by Sky and Claro.