The Korean CE giant has unveiled what it claims is the world’s first 65" Ultra HD rollable organic light-emitting diode display that it says highlights the distinctive technological edges and unlimited potential of OLED screens. The product can be rolled up and hidden when not in use, and yet in addition to portability also ensures that users can enjoy bright, high-resolution content anytime, anywhere. With the innovation of rollable displays, LG Display says it will continue to lead the industry by creating new opportunities and markets.

Further flying the flag for OLEDs, LG Display has also introduced displays built on the technology which sees use in various aspects of everyday life. In addition to the rollable screen, there is also an 88" 8K OLED display, also said to be a world’s first, and LG Display has upgraded the audio complexity of its Crystal Sound OLED displays from the current 2.1 channel sound to 3.1 channel sound. The company is also offering a 55" transparent display and a 77" wallpaper OLED TV display.

“LG Display is all about innovative products that provide new value to customers,” said Sang-Beom Han, vice chairman and CEO of LG Display. “We will firmly establish our position as a leading company by responding to market expectations and providing differentiated value in the rapidly expanding OLED market as well as the existing LCD market.”