CES 2018: Sony upgrades 4KTV line | 4K/UltraHD | News | Rapid TV News
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SonyHDR 9Jan2018Not to be outdone by its CE rivals in the Ultra HD TV stakes, particularly Samsung and LG, Sony has made significant enhancements to its 4K HDR TV series in order to deliver enhanced contrast, colour and clarity.

The AF8 and XF90 series are the latest Sony options to utilise 4K high dynamic range (HDR) picture using the company’s proprietary technology. In 2017 Sony introduced a new 4K HDR OLED TV under the BRAVIA name based on what is called a One Slate design. This new form factor is said to blend together ‘exceptional’ picture quality with a screen based on organic light-emitting diode (OLED) technology and immersive sound coming directly from the screen itself via the Sony Acoustic Surface system.

Building on these advances, Sony has expanded the BRAVIA OLED line-up, with the new AF8 series inheriting the CE giant’s 4K HDR picture processor-X1 Extreme and the Acoustic Surface technology. The result says Sony, is a screen producing an ‘incredibly detailed’ picture with deep blacks, rich and realistic colours and an ‘exceptionally’ wide viewing angle. Utilising more than half a century’s worth of picture processing expertise Sony is able to precisely control the eight million OLED pixels, creating an unparalleled 4K HDR picture, while the Acoustic Surface technology allows the sound to come directly from the screen. By removing all visible speakers, the One Slate design concept means the user focuses solely on the picture.

In parallel, Sony has expanded the LCD screen TV line-up to meet what it calls the increasing customer demands for a wider variety of large screen premium 4K HDR televisions. The new XF90 series, equipped with the X1 Extreme processor, will be available in 75’’, 65’’, 55’’ and 49’’ screen sizes. The XF90 series is designed to solve a current technical issue whereby as the screen size gets larger, it becomes easier to notice motion blur especially in fast-moving scenes. By using a new technology, X-Motion Clarity, Sony believes that it can to keep fast action images smooth and clear with virtually no loss in brightness.

Both the AF8 and the XF90 series will support Dolby Vision, the HDR format from Dolby Laboratories.

Complementing the new 4K TVs will be Sony’s new 4K Ultra HD Blu-ray Player and AV Receiver. The UBP-X700 is claimed to deliver a wider range of colour, contrast and brightness than standard Blu-ray players, making the picture much closer to what people see in real life. The X700 will support HDR10 and Dolby Vision for detail, colour and brightness. The new STR-DH790 AV receiver offers a 5.1.2 Channel configuration with Dolby Atmos and DTS:X support, delivering a cinematic surround sound.