CES 2018: 20th Century Fox, Panasonic, Samsung update HDR10+ | Infrastructure | News | Rapid TV News
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As the curtain rises on the global consumer electronics trade show, CES, leading technology providers have announced an update to the associated certification and logo programme for the open, royalty-free dynamic metadata platform for high dynamic range (HDR), HDR10+.

hdr 13 dec 2017HDR10+ is designed to offer what its proponents say is a genuinely premium viewing experience. The new HDR10+ technology is said to be able to optimise picture quality for next generation displays, in particular 4KTVs, by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, colour saturation and contrast. HDR10+ technology optimises the performance of many enabling playback on a wide range of next generation TVs bringing user experience much closer to the original creative intent for Hollywood films.

The update — driven by 20th Century Fox, Panasonic Corporation and Samsung Electronics — will see the HDR10+ platform made available to content companies, Ultra HD TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee. Additionally, the device certification programme is said to ensure an accurate representation of the creative intent expressed in content. Also, workflow improvements for creators have been made to encourage increased production of premium HDR content.

Companies can view the new logo, learn about the licence programme including final specifications, adopter agreements, and sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org. In addition, Ultra HD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators enabling Ultra HD Blu-ray players to enter the market.

Key aspects of the licence programme will include: benefits for device manufacturers, content distribution services providers, SoC manufacturers, content publishers, and content creation tool providers; no per unit royalty; a nominal annual administration fee for device manufacturers, SoC manufacturers and content distribution service providers; technical specification, test specification, HDR10+ logo/logo guide, patents from the three companies directly related to the technical specification and the test specification.

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” commented Danny Kaye, executive vice president of 20th Century Fox, and managing director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardise the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

Once the HDR10+ licence programme is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products. More than 25 companies are said to have expressed strong interest in supporting the HDR10+ platform.

Amazon Prime Video, the first streaming service provider to deliver HDR10+, has already made the entire Prime Video HDR library available in HDR10+ globally. The Prime Video HDR10+ catalogue includes hundreds of hours of content such as Prime Originals The Grand Tour, The Marvellous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles.

Warner Bros Home Entertainment will also support HDR10+ to enable a dynamic metadata solution for its content to Samsung, Panasonic and other HDR10+ capable 4K HDR TVs. “Warner Bros has always strived to provide the best next gen home entertainment experience to consumers,” added Jim Wuthrich, president of the Americas and global strategy, Warner Bros Home Entertainment. “With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalogue of over 75 4K HDR titles to the home across a broad range of HDR10+ capable TV’s.”

“By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, director of Panasonic’s TV business division. “Accordingly, Panasonic anticipates wide support for HDR10+.”

“Samsung is committed to technological innovation across our TVs and HDR10+ represents an evolution in display quality for the best possible viewing experience,” said Jongsuk Chu, senior vice president of visual display business at Samsung Electronics. “We have also designed the HDR10+ platform to encourage future development in order to deliver further enhanced technology in the years to come.”