RTL Group acquires United Screens in €12.4MN deal | Major Businesses | Business
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Expanding its footprint in the online video arena, leading European media group RTL has acquired Nordic multi-platform network (MPN) firm United Screens.

RTLunitedscreens 8Jan2018Founded by Malte Andreasson, Stina Bergfors and Bonnier Ventures in 2013 and based in Stockholm, United Screens offers a ‘hand-picked’ premium selection of content from leading video creators in the Nordics, and develops what it claims to be ‘state-of-the-art’ branded content campaign capabilities from which it derives half of its total revenue. It generates over 500 million video views a month on YouTube and claims to represent hundreds of influencers in music, lifestyle and entertainment across all social media platforms.

The purchase agreement gives United Screens a value of SEK120 million (€12.4 million) on a debt and cash-free basis subject to usual post-closing adjustments. RTL Group also plans to invest SEK25 million (€2.6 million) to fund the company’s growth plan across the Nordic region. The acquisition complements RTL Group’s existing MPN portfolio, which includes Los Angeles-based StyleHaul, Berlin-based Divimove and Vancouver-based BroadbandTV.

Commenting on the transaction, after which he will also become chairman of the board of United Screens, RTL Group CEO Bert Habets said: “This acquisition is another step in accelerating our ‘Total Video’ strategy, as United Screens strengthens our MPN presence in Europe. With our highly popular creators and leading market positions in each territory, RTL Group is the only European company to offer advertisers pan-European digital video campaigns in premium and brand-safe environments.”

Andreasson, who will continue to head United Screens as CEO, added: “We, at United Screens, are proud and excited to now be a part of RTL Group, a global leader in online video. We’re happy that RTL Group shares our high ambitions for the future, and that we with this investment and new alliance will keep growing the business together for the coming years. At United Screens, we will continue striving for the best for our creators, partners and clients. The most exciting about this is that we will continue to do exactly what we’ve been doing for years now: changing the media landscape. That meaning that we are changing the premises for creators and advertisers to work with online video ... We will continue to work as an independent company, meaning that our daily business will continue just as usual with the United Screens-team, which remains the same.”