The two will develop a new type of on-screen television programme guide that will be part of the larger interactive content environment for next-generation ATSC 3.0. Initially it is being developed for the Phoenix Model Market project that is supported by 10 Phoenix market TV stations.

"Our finished product for the Phoenix Model Market will be the first Electronic Service Guide with programme information from both broadcasters and multichannel providers built with ATSC 3.0 technology. This innovative platform will bring a state-of-the-art experience to the viewer with interactivity, personalisation and voice command support, both directly to the TV and indirectly through companion devices, such as tablets and mobile phones," said Anne Schelle, MD at Pearl TV.

Pearl is a business organisation of US broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry. Phoenix will serve as the first "model market" for deployment of next-generation TV, a sweeping improvement designed to greatly enhance over-the-air services for viewers and provide new options through smart TVs and other internet-connected devices.

"Sony appreciates the vision and leadership that Pearl and the Model Market participants have demonstrated in establishing the Phoenix open test bed,” said Mike Fasulo, president and COO of Sony. “As a result, next-generation TV will greatly expand consumer choices as ATSC 3.0 can be used to deliver pristine Ultra HDTV with expansive audio and also bring together broadcast and broadband sources. We believe this work will lead to better viewer experiences for consumers as well as provide a great resource for the industry at large."